About Us

Working hard to make internet discovery easy.

At SimilarGroup we are obsessed with helping people and businesses discover what the web has to offer. It is no secret that the web has grown into a hugely complex world which can be extremely hard to understand and navigate. We are on a mission to develop and improve our technologies which help millions of daily users make the most of the web.

To deliver this, the brightest brains in the industry get together every day in the coolest offices in the heart of Tel Aviv. A dynamic and fun environment where we champion innovation and produce world-class products used around the world.

Our values

Democratic: every opinion counts, the crazier the better.

Honest: straight-forward and to the point, no time to waste.

Connected Network: everyone must see outside of their specific function.

One Team: good things happen when we work together.

Trust and Respect: because we all really care about what we do.

Empower Curiosity: a place to bring your ideas and follow them.

Balanced brains: high EQs matter as much as high IQs.

Integrity: we develop tools, not weapons.

Our investors

Dr. Yossi Vardi - One of Israel’s first high-tech entrepreneurs, Dr. Yossi Vardi now invests in high-tech start-up companies he believes in, like our’s. Dr. Vardi was the founding investor and former chairman of Mirabilis Ltd, the company that pioneered ICQ, the original instant messaging phenomenon. Dr. Vardi has also been involved with various companies that have gone public or have been purchased, such as Answers.com, Gteko, Airlink, Scopus, Brightcove and many others. Dr. Vardi is Chairman of International Technologies, a venture partner and founder of Pitango VC, a member of the advisory committee of 3i, a board member for Amdocs, and a strategic advisor for both Amazon and AOL.

Docor International B.V. - A leading investment group, part of the Van Leer Group Foundation. Docor invests in advanced technology-based companies with an Israeli presence that make significant contributions to the local economy.

Naftali Investments - A private equity firm that invests in Israeli high-tech start-ups.

Moshe Lichtman – Moshe Lichtman is an active angel investor in Israeli startups who spent twenty-eight years creating software products for global markets. In September of 2011, he retired from Microsoft where he was Corporate VP responsible for several of its consumer businesses including its MSN business in the late 90s, its TV business in the mid-2000s, and most recently its Israel R&D center which he built into one of the three largest centers outside of the U.S. Moshe was also one of the leaders of the Windows 95 team and president of Softimage, a leader in media creation software. He co-authored the best-selling book “The Complete Guide to the C Language” and holds a BSc in Computer Engineering from the Technion and an MBA from the MIT Sloan School.

Lord David Alliance  - David Alliance, Lord of Manchester, is an angel investor. He served as the Non-Executive Chairman of Brown Group for over forty years. Lord. Alliance has been a Non Executive Director of N Brown Group plc since 1968. He is a Director of a number of private companies and was appointed a life peer in 2004.

Naspers - leading multinational media and internet group with operations in more than 133 countries. Listed on the Johannesburg Stock Exchange (JSE) since September 1994, it also has an ADR listing on the London Stock Exchange (LSE). The group’s principal operations are in e-commerce, pay-television& related technologies and print media. It also has minority investments in listed, integrated social-network platforms Tencent (SEHK 0700) and Mail.ru (LSE: MAIL).


Lauren S Moores  - Lauren Moores is a digital data anthropologist who loves creating information from dirty and disparate signals and loves mentoring others to ‘speak’ and think data. She currently leads the ongoing vision and development of all things data at EveryScreen Media, a start-up mobile RTB and audience technology company which provides cross-channel audience targeting for advertisers. Prior to EveryScreen, she managed the science, data assets, and data product teams at WPP’s Kantar Compete, building large, global, multi-sourced digital consumer panels and analytics.  Lauren has more than 20 years in data strategy and data analytics in various information and tech industries and holds a BA in Economics and French from Bucknell University and an MSc, PhD in Economics from Brown University.

Moshe Lichtman



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